Why governments want you to keep 72 hours of supplies
On 28 April 2025, Spain lost power equal to about 60% of its demand in roughly five seconds, and nearly all of it was back by 7 a.m. the next morning. On 3 November 2026 the European Commission presented guidelines so that households can cover their basic needs for at least 72 hours. Why are governments asking, and what does it mean for shops, spending and insurers?
Key points
- The EU and the UK ask households to be ready for three days; Sweden and Norway say a week; Germany up to 10 days (official advice as of 7 Nov 2026).
- The Commission says the first 72 hours are when emergency services are most stretched, and calls the advice a precaution, not a response to a specific or immediate threat.
- After Britain's Be Ready campaign (22 Oct 2026), Maplin reported torch sales up 284% on a month earlier and Iceland reported tinned food sales up 40% over a weekend, saying its supplies remained healthy (PA).
- In March 2020, UK grocery sales rose 20.6% year on year in the four weeks to 22 March; Kantar said extra shopping trips, not giant trolleys, drove it. The new EU guidance asks for affordable, gradual steps and warns against fear-based selling.
- EIOPA, the EU insurance watchdog, says only about a quarter of natural catastrophe losses in the EU have been insured over recent decades.
Sources
- European Commission, 72-hour self-sufficiency guidance SWD(2026) 826 (Nov 2026)
- GOV.UK, Be Ready campaign (22 Oct 2026)
- Red Eléctrica, response to the 28 April 2025 incident
- PA via Nation.Cymru, retailers report rise in essential goods sales (27 Oct 2026)
- Kantar, record grocery sales as shoppers prepare for lockdown (Mar 2020)
- EIOPA, NatCat reality check (Jun 2026)
Educational · Not financial advice Made with AI tools (AI voices and visuals), checked by a person









